Posted on March 31, 2016 at 11:39 AM by Kevin Price
When it first appeared on the scene in 2003, WordPress had a pretty rough time, gaining a reputation as being limiting and only of use to bloggers. Coming forward a decade or so MUCH has changed. Today, WordPress is globally recognized as the leading CMS (Content Management System) for small and medium business and has even been adopted by bigger names with Forbes, CNN, Samsung and Microsoft all turning to the one time blogger-centric platform.
Living Simplicity uses WordPress for all our customer CMS sites. Here are 5 reasons a WordPress site could be exactly what you are looking for:
Because most updates can be made via the WYSIWYG(what you see is what you get) editor, you don't need any special programming skills or understanding to make them . You can easily create or edit a page/blog post, and upload media including images , documents, video files etc, all from within the WordPress environment without need of any other HTML or FTP software.
WordPress saves you money in several ways:
Because WordPress already provides the basic building blocks for a website, we as developers don't have to spend time coding them, so can instead turn our attention to the finer points of the project, saving us development time and you money.
You may be hesitant to invest in a technology that causes you to constantly pay someone else to make even the slightest changes to your site – well Wordpress is a perfect solution to that as it is easy to update yourself. Using WordPress to manage your own text, photos and video is a great way to save on this cost.
Finally, WordPress CMS is available on a GNU license meaning it is entirely free to install and use.
WordPress was originally a blogging platform and still innately carries all the blogging power and flexibility you need for your business site. Nowadays having a blog is very important as allows you to write longer articles showing the more personal side of your business while optimizing your main business pages. You can easily link your blog to social media which will help drive traffic to your site.
WordPress is structured in such way that it is optimized for search engines . The mere process of blogging and creating fresh content is something the search engines reward. It is true that it’s not quite as good as manually coding out a website. But, as long as you provide the other essentials of search engine optimization, WordPress will be well ranked by Google. While search rankings depends on many factors, WordPress offers a solid basis to start from.
All the statistics for WordPress shows that it will continue to grow. It has been the fastest growing CMS, year on year, for the last five years and is continuing to be adopted by millions of sites. With such a huge client base and community, WordPress is not going away anytime soon, meaning your site is not going to be outdated anytime soon. In fact Matt Mullenweg, one of the founders of WordPress, has explicitly stated plans to grow WordPress to a massive 50% of the market share – no lack of ambition there!
If you think you may be interested in finding out more about a WordPress site and how it may improve your business, contact us today to make a free, no obligation appointment.